Years ago I was at a resort that advertised sunshine and balmy breezes. Instead, it rained day after day. I asked one of the natives “Will it ever stop raining?” Laconically he replied “It always has.” Yes, you can count on the rain to stop. It’s dependable.
Woody Allen must have had the reliability of rain in mind when he said that 80% of a job is just being there. An employer hires someone who exhibits the qualities the job demands and expects success if the employee shows up for work. In short, dependability brings success.
If it turns out that the new hire’s skills do not fit the position, the employer, in order to keep a dependable employee, may find another slot more consistent with his skills.
Many years ago the only presentation an IBM office equipment salesman made was simply to ask for an order on every call, i.e. “Do you want to buy something?” He managed to earn a living income. His message may have been minimal, but he exhibited a dependability that touched his prospects and customers.
Not only is dependability important in getting a job or business, it is also vital in keeping it. Much good business once obtained is lost because the sales person or company becomes careless and takes the customer for granted.
Tags: sales desire, sales motivation, sales techniques, sales tips, SALES: by People, selling
