They tell of a salesman so effective that he could persuade his wife that a fur coat would make her look fat. Anyone that good need read no further.
Persuasion and selling are synonymous. All sales people must remember that prospects do not want to be sold. They want to buy! They want to be in charge. After all, it’s their money.
Sales persons, in order to help prospects buy, memorize the features of their products or services. They then make ready compelling reasons why each characteristic will benefit buyers by satisfying their desire for convenience, comfort, pride, pleasure or profit. Each of these benefits is discussed in separate posts.
In effect, every potential customer wants a convincing answer to the eternal question: WHAT WILL IT DO FOR ME? The sales person may discover that it takes time to prepare persuasive answers,
Tags: sales desire, sales motivation, sales techniques, sales tips, SALES: by People, selling
