Convenience is one of the five benefits that a buyer seeks from a product or service.
One morning a father looked at his young daughter and said “Now, why can’t you be like Daddy and wash the dirt off your face?” Oh, she exclaimed “I’d rather be like Mommy and cover it up with makeup.” What motivated both daughter and mother? Both were looking for convenience or a way to save time and work. Alert salespersons demonstrate how their product or service will save time and effort for the prospects. Probably the most convenient gadget in the home is the TV remote and the most convenient room is the bath. Some will argue for the kitchen. In fact we enjoy a variety of household conveniences daily, often without being aware of them.
We not only want a convenient product or service, but we want an easy and fast way to buy it. Sellers who can convince prospects they can provide both have a good chance of making sales.
Tags: SALES: by People, sales tips, sales techniques, sales desire, selling
