Pleasure, or the desire to feel good, is a benefit a buyer seeks from a product or service.
One day I was in the seafood market in Corpus Christi, TX, and saw a man walking with a wiggling lobster under his arm. I inquired “Where are you going to do with that lobster?” He replied “I’m taking him home for dinner.” The lobster piped up with “I’ve already had my dinner. Take me to a movie.”
Here are two types of pleasure or means for feeling good: food and entertainment. Other sources include travel, cars, clothing, sports, shopping and countless others. It’s also possible to double one’s pleasure. If I stop by a table managed by winsome young ladies in uniform and buy one or more boxes of cookies, I feel good because I did a good deed for the Girl Scouts while looking forward to the pleasant taste of the cookies.
People who rush donations of money, products or service in times of disaster often get pleasure from their generosity. Their generosity makes them feel good. They do well when they do “good.”
Tags: SALES: by People, sales tips, sales techniques, sales motivation, sales desire, selling
