Profit is a benefit a buyer seeks from a product or service
A popular definition of profit is a transaction in which the income exceeds the outgo. Everyone knows that this benefit or gain is essential for a prospering business.
Buyers look for opportunities for profit when they buy a product or service for resale, as wholesalers, or when they buy raw materials for manufacturing a product that can be sold at a profit. Alert sales persons point out how the product or service can result in a gain for the buyer. They should not assume that these gains will always be apparent to the buyer.
A profit can result in many ways. An insurance agent informed a recent widow that her deceased husband had an insurance policy worth $1,000.000. This astounding news made her regain composure and partially dry her tears. She blurted out “You know, I would give up half of this just to have him back.” The profit motive runs deep.
Tags: sales desire, sales motivation, sales techniques, sales tips, SALES: by People, selling
